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What is truly important to your customers?

You have measured customer satisfaction, even asked your respondents to rate importance, but have you ever been left with the feeling that you still do not have the true picture?

The one dimensional respondent wish lists that standard methodologies provide are useful up to a point, but how can you ask your respondents to meaningfully help you with the hard decisions you have to make when allocating finite resources to competing priorities?

The answer lies in the Priority Search, a unique methodology specifically intended to allow robust prioritisation of longer lists that gives a true representation of their importance relative to one another.[/creativ_col][creativ_col position=”b”]
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How does it work?

  • The Priority Search can be used with your own set of items to rank, or can form part of more extensive consultation with items generated through the course of qualitative exploration of the key issues raided by respondents.
  • The Priority Search makes it easier for respondents to complete than other ranking questions, as it breaks the list of items to prioritise into sets of pairs that respondents have to choose between. The unique Priority Search algorithm ensures that the number of pairings is kept to a minimum.
  • Many other methods of prioritisation are unreliable other than at the very top and bottom of the list. Priority Search ranking is reliable all the way through the list.
  • Detailed analysis by sub group can identify distinct priority sets by category area or demographic group.

What can it be used for?

The Priority Search is a unique, robustly tested methodology that has been used by hundreds of public and private sector organisations for over three decades.

It has been used for a wide variety of applications, including service and product improvement, future service/product development, investment priorities, local neighbourhood regeneration, asset management programmes, branding, objective setting and personalised healthcare planning.